Consumers are always looking for something to balance the money that they have spent in any product they bought – well, aside from the actual benefit of the product per se. Promos like coupons are used as advertising tools for the manufacturer or distributor, and in consumers’ end, they serve as tickets that can be exchanged for a discount or rebate upon purchasing products or goods.
Online coupons are widely used as discount tickets for online consumers. Apart from promo codes, online coupons are effective ways to promote products and develop brand patronage between the seller and the buyer. They serve as marketing tools to make the brand known while satisfying consumers, even through simple and small amount of discounts. Well, don’t get these small amounts for granted because a many people are looking forward to these promos.
Customers would feel some form of reward when they bought the product, thus will make them think of purchasing again. And who knows how far the marketing idea of coupons will get? Once more and more customers are claiming coupons, other people will develop interest of what is really the big deal about this coupon. And this curiosity will lead to increasing number of customers – and increasing of purchases or sales of the product in at the very end.
As we have said before, coupons serve as effective promotional materials. They can be a simple and plain campaign tools reward loyal consumers but they surely make product brands known to the market. The more that they are distributed, the more people will get to know the product and will draw interest to claim and use online coupons. With the economic downturn and many households are tightening their budgets to save from smaller amounts, lots of consumers would prefer using online coupons to save. We see this a lot in the electronic cigarette market with things like vaporizers and box mods. Especially for box mods, which can be more expensive.
Saving little penny for every bulk orders is a good way to preserve brand loyalty. A satisfied customer will always come back to purchase. Once they feel they get an extra value from the product they bought or from the service they availed, they will solidify the reason of coming back again – and again – and again. This will ensure further long sales for you.
How coupons are distributed?
Coupons are distributed through several ways and channels. The most popular are through electronic delivery or those online coupons that we know, inserted, instant redemption, mails, and in product packages. They are among the most popular ways of coupon distribution nowadays for online shoppers. Since almost everything is electronically managed, purchased, billed and paid, promotional marketing has also evolved. Manufacturers and distributors find online coupons as good marketing promos to keep their clients loyal and gratified.
Online coupons come when you purchase your products from an online market. Usually, these are clickable tabs wherein you, as a client will be linked in an electronic database where you have to enter your mode of payment i.e. credit card type, credit card number, number of items to purchase and you will be given a certain amount to save upon purchasing. After clicking the tab, the gross amount will appear and the corresponding amount of discount and the net price due for payment. And there you have it!
The easiest way to spot coupons are through instant redemption booths. Say you purchase a box of milk and the grocery store gives promos for that milk and anyone who bought such product will be given a dollar worth of coupon instantly! There and then, you will be able to redeem it. Coupons can also come as inserted loose pages within pamphlets, brochures, or flyers.
Mails also serve as a channel in distributing coupons. Mailed coupons are often sent to customers with large amount of product purchased. And the last but not the least way to spot a coupon is through product packages. This is also an instant way to redeem your coupon. Sometimes manufacturers and distributors insert promo coupons within the bundle, cardboard, storage or packaging of the product. So flip that box of cereal you just bought and see if you have been rewarded a discount! Happy coupon hunting!